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The arrival of Saint-Nicolas is eagerly awaited by all good children...
Hergé devoted many illustrations to the patron saint of children, both advertising illustrations and drawings in his comic strips from Tintin to Quick and Flupke. For the illustrator the occasion was an opportunity to promote his work, but also to create advertising campaigns for toys sold in the Brussels department stores A L’Innovation and Au Bon Marché. Le Petit Vingtième and Tintin magazine displayed the superb drawings on front covers and in the inside pages, all in praise of Saint-Nicolas.
In Saint-Nicolas’ bag we find the beautiful colour books created by Hergé for “young people from 7 to 77 years old”! Truly a wizard of words and images, Hergé – like the great saint – has always worked for the sole purpose of bringing happiness to his audience, small and not-so-small children from Belgium and elsewhere.